1.1 Background of the Study
Gender equality is a key principle of human rights and social justice, advocating for equal treatment, opportunities, and responsibilities for both men and women. In northern Nigeria, including Bauchi State, deeply entrenched cultural norms often place women in subordinate roles within society, limiting their access to education, healthcare, and economic opportunities (Aminu & Bashir, 2024). Despite the challenges, Hausa films (often produced in the Kannywood industry) have begun to explore themes of gender equality, portraying women in leadership roles, fighting for their rights, and challenging societal norms (Sani & Haruna, 2023).
In Dass Local Government Area, where patriarchal structures are predominant, Hausa films have the potential to change public perceptions and inspire shifts toward more gender-equitable societies. By highlighting women's voices, roles, and struggles, these films can contribute to a more inclusive narrative and empower women in rural communities (Yusuf & Tijani, 2023).
This study examines the role of Hausa films in promoting gender equality in Dass, evaluating their effectiveness in challenging traditional gender norms and encouraging a shift in the societal understanding of gender roles.
1.2 Statement of the Problem
Despite the increasing presence of gender equality narratives in Hausa films, their impact on traditional communities such as Dass remains unclear. This study seeks to assess how effectively Hausa films address gender equality issues and the extent to which they influence local perceptions and behaviors toward gender roles (Aliyu, 2024).
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study will provide valuable insights into the potential of Hausa films in advocating for gender equality in northern Nigeria. The findings will be useful for filmmakers, gender advocates, and policymakers working to promote gender equity in rural areas.
1.7 Scope and Limitations of the Study
This study will focus on the impact of Hausa films in Dass Local Government Area, Bauchi State. Limitations include access to specific films in rural areas and the challenge of gauging deep changes in attitudes over a short period.
1.8 Operational Definition of Terms
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Chapter One: Introduction
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